APPROACH

YOUR APP CAN GO A LONG WAY.
WE'LL TAKE YOU THERE.

We follow a structured and data-driven approach that takes you from zero to hero in a just a few weeks.
Step by step, working together to ensure your goals are met.

DATA-DRIVEN

Our technology is enabled by first-and-third party data from billions of devices.

REAL-TIME OPTIMIZATION

Automated campaign goal tracking and performance-based budget allocation.

QUALITY CONTROL

A specialized quality compliance team using proprietary and third party fraud preventive technology.

Week 1

THE FIRST STEP

What are the characteristics of a valuable user to you? Are you looking for brand awareness, user acquisition, re-engagement, a specific revenue goal, or maybe better visibility in the app stores?
You name the game, we bring the technology and the team to help you win.

Get In Touch

Week 2

BEFORE GOING LIVE

Build a foundation guided by our experts.

DEFINE GOALS

100k app installs in a month? Re-engage your inactive users? A specific cost per acquisition? We'll map the most effective way to get you there.

OPTIONAL SERVICES

Looking to centralize your spending with one trusted partner? In need of new creatives? We combine technology and expertese to offer you a tailored solution.

DEFINE CAMPAIGN KPIs

Retention rates, LTV or ROI? Purchases or a specific user action? Our technology will track and optimize to reach your KPIs.

TECHNICAL INTEGRATION

We are integrated with all major tracking and attribution platforms allowing for a seamless setup. After entering all your goals and KPIs, your campaign is a few clicks away from launching.

EMPLOY THE RIGHT TECHNOLOGY

Targeting a specific demographic? Opening a new market with scale?Based on your requirements we'll select the right mix of tools.

Week 3

BEGIN TEST PHASE

Your campaign is launched in a test mode to identify the best performing sources.

START ACQUISITION

In the following 2 to 4 weeks, we'll allocate a limited ad spend per traffic source across a bigger pool of publishers.

optimization

Through SmartIcon and our machine learning algorithms, we start to acquire your first engaged users, identifying and focusing on your ideal audiences and traffic sources.

Week 3+

SCALING PHASE

At this point your campaign is bringing valuable users to your app. Our technology will increase the volume of user acquisition from qualified sources and audiences.

CONSULTING

Your success manager will guide you through scaling, making sure your goals and marketing strategy are achieved.

ONGOING TESTING

Part of your budget will be used to continuously test new audiences and traffic sources, unlocking further growth areas.