Our technology is enabled by first-and-third party data from billions of devices.
Automated campaign goal tracking and performance-based budget allocation.
A specialized quality compliance team using proprietary and third party fraud preventive technology.
THE FIRST STEP
What are the characteristics of a valuable user to you? Are you looking for brand awareness, user acquisition, re-engagement, a specific revenue goal, or maybe better visibility in the app stores?
You name the game, we bring the technology and the team to help you win.
BEFORE GOING LIVE
Build a foundation guided by our experts.
100k app installs in a month? Re-engage your inactive users? A specific cost per acquisition? We'll map the most effective way to get you there.
Looking to centralize your spending with one trusted partner? In need of new creatives? We combine technology and expertese to offer you a tailored solution.
DEFINE CAMPAIGN KPIs
Retention rates, LTV or ROI? Purchases or a specific user action? Our technology will track and optimize to reach your KPIs.
We are integrated with all major tracking and attribution platforms allowing for a seamless setup. After entering all your goals and KPIs, your campaign is a few clicks away from launching.
EMPLOY THE RIGHT TECHNOLOGY
Targeting a specific demographic? Opening a new market with scale?Based on your requirements we'll select the right mix of tools.
BEGIN TEST PHASE
Your campaign is launched in a test mode to identify the best performing sources.
In the following 2 to 4 weeks, we'll allocate a limited ad spend per traffic source across a bigger pool of publishers.
Through SmartIcon and our machine learning algorithms, we start to acquire your first engaged users, identifying and focusing on your ideal audiences and traffic sources.
At this point your campaign is bringing valuable users to your app. Our technology will increase the volume of user acquisition from qualified sources and audiences.
Your success manager will guide you through scaling, making sure your goals and marketing strategy are achieved.
Part of your budget will be used to continuously test new audiences and traffic sources, unlocking further growth areas.